Can’t believe it took me this long to get this posted/written but better late than never.
Last weekend, I walked outside and saw this unbelievable site. (read from right to left). These were mobile billboard trucks driving down Market Street in San Francisco.
At&t seemingly decided that instead of spending money upgrading its [self-admittedly] woeful network, it would actually spend money advertising how great/fast its network was? In a city where its CEO acknowledged that the network sucks? If it wasn’t so infuriating and sad, it would be funny. Now in fairness, At&t did announce this week that they’re upgrading their networks to faster speeds. Oh – except only in “Charlotte, Chicago, Dallas, Houston, Los Angeles, and Miami.” Yet neither San Francisco or New York, their self-acknowledged most constrained (i.e. sucky) networks are on that list.
Meanwhile, not to be outdone, Verizon’s CTO took an opportunity to chastise the “bandwidth hogs” that offend him by liking his service so much. As such, Verizon plans to meter usage with their 4G LTE network.
“The problem we have today with flat-based usage is that you are trying to encourage customers to be efficient in use and applications, but you are getting some people who are bandwidth hogs using gigabytes a month and they are paying something like megabytes a month,” Lynch said in an interview with the Washington Post. “That isn’t long-term sustainable. Why should customers using an average amount of bandwidth be subsidizing bandwidth hogs?”
Now to me, this is a matter of philosophy. I don’t deny that having usage tiers or usage based pricing may be a better solution to existing flat-rate plans. However, how about thinking about it in the realm of offering new faster, higher throughput plans to the most demanding/valuable customers for an increased price instead of punishment for “bandwidth hogs”. Seriously, since when did bandwidth become a conservationists cause? Verizon and At&t need to wake up and be grateful for those of us that use their network and stop alienating us.
(ed note – it’s really annoying that WordPress can’t handle an “&” in its title. Maybe it’s an At&t conspiracy?)