Interesting research came out today about battery life and smart phones. This study specifically examined Android phones – the finding was that free apps that serve advertising use up to 75% of their energy to serve ads . Crazy, huh?
In general, I would love a third party to scientifically assess/rate apps on efficiency of battery usage, memory usage, stability, etc. Seems like a market opportunity? Maybe this is something the App stores should do themselves as part of the approval process?
Jacob Aron, NewScientist: Up to 75 per cent of the energy used by free versions of Android apps is spent serving up ads or tracking and uploading user data: running just one app could drain your battery in around 90 minutes.
- Smartphone Battery Drainage Due to Ads by Free apps (madrasgeek.com)
- Why Battery Life is Key to Smartphone Development (techie-buzz.com)